Broker Resources

From educating to enrolling your clients into the plan that fits them best, here are all the tools and resources you need to sell eternalHealth.

Not a part of our team yet?

Learn more about eternalHealth and how to become a contracted agent.
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Broker Portal

Your personalized broker portal hosts everything you need, from enrolling your clients, completing electronic scope of appointments, checking an application status, and completing HRA’s.

Need Help?

Contact us on our dedicated broker support line or email.

We are available to answer any questions you may have Monday through Friday, from 9:00am to 5:00pm.

Find the Right Plan for Your Clients

We know the importance of finding a health plan that works best for your clients, which is why we’ve curated HMO and PPO plans with benefits beneficiaries actually want and need.

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Our Approach.

eternalHealth is a women-owned, run, and built Medicare Advantage Health plan that is dedicated to changing the healthcare landscape. Our health plans are designed to simplify the member experience and provide access to high-quality care with low out-of-pocket costs through a membercentric approach.

Need Help?

We are available to answer any questions you may have Monday through Friday, from 9:00am to 5:00pm.

Onboarding and Certification

Log in to the Onboarding and Certification Portal >>

Complete your yearly onboarding program, upload your certifications, and become a ready to sell agent for eternalHealth!

Prospecting and
Marketing Tools

Log in to Your Broker Portal to access the Storefront >>

Access marketing materials, promotional items, and agent facing materials through our storefront. As a ready to sell agent you will have an annual credit of $100.00.

Educational Resources & Learning Center

Quick Tutorials and How-to’s >>

We want you to know and understand everything to do with eternalHealth! Check out these informative flyers and videos on topics such as eternalHealth plans and benefits, agent tools such as the Broker Portal, and company updates

Enrollment Tools

Sales Aid >>
When selling eternalHealth, please follow our guidelines.

Scope of Appointment (SOA) >>
Please complete a scope of appointment prior to meeting with your beneficiary!

2023 Enrollment Form >>
If you do not want to utilize our easy-to-use broker portal, here is our paper enrollment form.

View Plan Documents >>
Get details on all of our plans.

Provider and Pharmacy Directory

Online look-up tools

Find a provider or specialist and look up a pharmacy closest to you!

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Available for download

The following documents may not contain the most up to date information. Please utilize the on-line look-up tools to search our directories in real time.

Can’t Find What You Are Look For?

Contact us on our dedicated broker support line or email.

We are available to answer any questions you may have Monday through Friday, from 9am to 5pm.

Page Last Updated On: October 13, 2022
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Tom Cunniffe

Director of Operations 

Tom Cunniffe comes to eternalHealth with over 20 years of healthcare operations’ experience, having held leadership positions in Call Center, Enrollment, Credentialing, UAT and Reimbursement teams. Tom has worked with Medicaid, Commercial and Medicare lines of business and has consistently built teams who are metrics driven with proven successful outcomes. Making sure our business strives for an efficient, best-in-class customer experience is at the center of Tom’s philosophy.

Tom has a bachelor’s degree from Fordham University and a master’s in business administration from University of Massachusetts at Amherst.

Tom Lawless

Chief Financial Officer

Tom Lawless has spent the past 20+ years building, sustaining, and growing new healthcare-related programs that balance fiscal responsibility & prudence with creativity & innovation, focusing on models of care that are novel, person-centered, and improve the social welfare of those who are served. He is very excited to continue doing so in his role as the Chief Financial Officer of eternalHealth.

Tom comes to eternalHealth from a not-for-profit, member-centric, health insurance cooperative. He helped the company continuously strive toward its dual goals of thriving financially, while keeping members at the very epicenter of its mission and service model. While there, Tom also spearheaded the creation of a brand new private, charitable foundation, which will be meaningfully giving back to those in need in the surrounding communities for years to come. Previously, Tom worked in the finance department of a successful hospice that provided high-quality care to persons experiencing their unique and poignant end-of-life journeys, assuring that the appropriate financing was always available. Tom’s career began as a civil servant in the Wisconsin Medicaid program, where he helped to create a program that expanded the institutional entitlement to care into home and community-based settings. Starting with only a blueprint in hand, the program now serves more than 57,000 frail elders and disabled adults and is considered a national model. Growing into a senior leadership role, Tom was a key architect of an innovative financing model, through which the public and private sectors successfully collaborated to better the lives of persons in great need.

Tom holds undergraduate and graduate degrees from the University of Chicago, with additional graduate work in economics completed at the University Wisconsin-Madison.

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